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PAPER + TOAST Business Program: Going Digital

Description

WHAT WILL YOU BE LEARNING?

STEP 1: HOW TO SET UP YOUR WEBSITE THE RIGHT WAY

  • Get the secret of creating your own website with RM50 budget
  • Learn how to setup your website to have higher conversion
  • Explore the tools used by large corporation

STEP 2: GETTING FREE TRAFFIC ONLINE

  • Learn Google keyword research and competitor analysis
  • Hands on training on getting your website to Google first page
  • Get to know secret tools used by experience marketer

STEP 3: MAKING PAID ADVERTISING WORK

  • Intro to Ads theory and your first ads
  • Knowing your audience & ninja level targeting
  • Get access to techniques & tools used by large corporation

FEATURED GUEST

Saiful Amir, Kuala Lumpur

Saiful is the Founder and CEO of Black Wolf Digital, a digital marketing agency in Malaysia that you will find if you were to google it (enough said).

He have been involved in the digital world for the past 8 years, starting from venturing into the world of app development and deepening his knowledge in coding. He further nurtured his interest in digital marketing by starting multiple tech start-ups before launching Black Wolf Digital.

Saiful has helped multiple startups and larger corporations such as ABBOTT Nutrition, TuneTalk, Packet One (P1), AXIATA Group, Beverly Wilshire Medical Centre, W Group, Watson, Garden International School and many more. If you want to find out what is the common practice being done by the industry professionals, this will be a great opportunity for you!


James Birchall, Manchester

James is a director at Black Wolf Digital. He has a high proficiency in experimental design, data analysis and statistics which makes him the “go-to-guy” when it comes to performance marketing. He began his marketing journey in ATL and BTL marketing coupled with a strong event based focus. Transitioning to online marketing enabled a 360 vision of the marketing landscape.

He has overseen campaigns involving Manchester United, Maybank, Standard Chartered Bank, Nestlé, McDonalds and many more. James believes in 5 core marketing tenants; Identifying, Understanding and Connecting with your audience, based on a foundation of experiment and data analysis.

If a brand is to grow strong in today’s world a complete understanding of both offline and online marketing is essential.


Event Timeline
Sat Oct 1, 2016
10:00 AM - 1:00 PM MYT
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Venue
2nd FLOOR, BLOCK 4 (2330), CENTURY SQUARE, Persiaran Multimedia, 63000, CYBERJAYA, SELANGOR, MALAYSIA
Tickets
Standard

On sale until Oct 1, 2016, 12:00:00 AM

Venue Address
2nd FLOOR, BLOCK 4 (2330), CENTURY SQUARE, Persiaran Multimedia, 63000, CYBERJAYA, SELANGOR Malaysia
Directions
Level 2 - Above Acacia Coffee. Across the road of Shaftsbury Maybank
Organizer
PAPER + TOAST Business Programs
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